Hashtag Marketing: Still Useful in 2025?Hashtags have been the staple of social media marketing over the years. But is hashtag marketing still a thing in 2025?Jan 18Jan 18
Fighting Fake News in the Post-Truth EraIn era of post-truth, how have brands dealt with the fake news stories and how can your brand prepare for being on the receiving end of…Dec 20, 2024Dec 20, 2024
What is a Media List?A curated media list ensures you reach the right journos, at the right outlets with the right content. Here’s how to put one together.Dec 20, 2024Dec 20, 2024
Do You Need PR Insurance?Insurance for public relations agencies is a must. But what sort of cover do you need? In this post, we look at four types of PR insurance.Oct 26, 2024Oct 26, 2024
How to Measure PR Campaign SuccessQuantifying the impact of your PR campaigns isn’t a nice-to-have: it’s crucial. Here’s how to measure PR campaign success.Sep 13, 2024Sep 13, 2024
Elon Musk PR: The Good and the BadHow has Elon Musk become one of the most successful entrepreneurs of his generation? Read my deep dive into the Elon Musk PR strategy.Aug 23, 2024Aug 23, 2024
The Popularity of Audio as a MediumAudio is booming and 80% of the population is into audio content. If you’re not tuned into the popularity of audio, you’re missing out.Jul 22, 2024Jul 22, 2024
The Ingredients of a Killer Press KitA press kit is a one-stop info pack that gives journalists all the facts they need to tell your story. Here’s what’s in a killer press kit.Jun 22, 2024Jun 22, 2024
Why is PR Critical for Businesses and Organisations?Not employing any PR tactics? It’s time to rethink your strategy. PR could be critical to the success of your business. Here’s why.May 31, 2024May 31, 2024
How To Do PR for an EventPR for events is essential to spread the word, generate buzz, attract media attention and pack your venue with the people that matter.Apr 21, 2024Apr 21, 2024