The Red Bull Stratos Space Jump. WWF’s Earth Hour. Dove’s Campaign for Real Beauty. Just three examples of PR stunts done right. In each case, they got people talking and generated huge amounts of publicity for the brands behind them.
It may not be the newest PR tactic on the block, but the humble PR stunt is still one of the most effective ways to capture public and media attention. However, pulling one off is harder than you think. If you’re not on the ball, your stunt could end up falling flat.
This post looks at the definition of a…
It goes by many names: Auntie, the Beeb, the BBC. As one of the biggest state-funded media organisations in the world, it’s no surprise that the British Broadcasting Corporation has become a cultural icon. But what are the top threats to the BBC’s public relations efforts and what can we learn from them?
Let’s start with what the British Broadcasting Corporation stands for.
In its Royal Charter, the BBC sets out its goals:
PR and SEO. Who doesn’t love a good acronym?
If you’ve read any posts on the PR Superstar blog, you’ll know all about PR, or public relations. But SEO, or search engine optimisation might be less familiar. A complex but increasingly important part of modern public relations, SEO is a handy weapon in your marketing arsenal. Do it right and it can get your brand tons of high-quality publicity, while pushing down negative material that could harm your reputation.
Not sure how these two fields collide? …
Public relations can do wonders for your business. When done well, it can be a cost-effective way to raise your business’s profile, improve your reputation and get your message to a large audience. However, as with anything else in life, there are challenges.
This post covers some of the advantages and disadvantages of public relations and explains how it can supercharge your marketing mix.
Let’s start with a definition.
In a nutshell, public relations is about reputation. It’s the art of acting in a way that makes people think more highly of you. …
It’s hard to believe that Coca-Cola started life as a medicinal tonic. Selling for five cents a glass, it sold just nine glasses a day. It’s even harder to believe that today, we enjoy 1.9 billion servings of Coca-Cola drinks every day around the world. That’s over twice the population of Europe.
But Coke doesn’t just have impressive sales numbers. It also has one of the best corporate reputations in the world. They’ve hit the #1 most-reputable spot on Nielsen surveys with incredible consistency: in 2014, they nabbed the top spot for the fifteenth year in a row.
The leading professional institution for public relations in England is the Chartered Institute of Public Relations (CIPR).
If the name rings a bell, it’s probably because their definition of public relations is quoted in PR blogs and articles around the world.
‘Public Relations is about reputation — the result of what you do, what you say and what others say about you. Public Relations […] maintains goodwill and mutual understanding between an organisation and its publics.’
Zombies. Ghosts. Axe-murderers. In-laws. They’re all scary, but for many people, none of them are as scary as making a speech in front of a bunch of strangers. In fact, the fear of public speaking, also known as glossophobia, is one of the most common phobias. Close to 80% of us fear it to some degree, according to a 2013 Dovepress study.
glos·so·pho·bia | \ ˌglä-sō-ˈfō-bē-ə , ˌglȯ- \
fear of public speaking
In this guide, we’ll look at how to get over the fear of public speaking and keep your audience on tenterhooks from start to finish.
Want to generate the kind of PR that most brands only dream of? Pay attention to Nike.
When you think of Nike and PR, you probably think of American Football player Colin Kaepernick. After all, his ‘Just Do It’ ad with Nike is one of the most talked-about campaigns in recent history.
But for Nike, public relations goes way beyond their partnership with the former NFL quarterback. They invest heavily in PR: over a billion and a half dollars every year, according to database company Statista. In comparison, very little goes towards making its shoes. …
What’s the first thing you do before meeting a potential business associate? Google them? Or check out their LinkedIn profile or other social media pages? The likelihood is you do all of the above, and more.
Guess what? That’s exactly what they do before meeting you, too, which is why it’s so important you manage your online reputation.
Online reputation management is key to getting ahead in the business world. Here’s how to keep your reputation squeaky clean.
You’ve got a fancy website, a great blog and profiles on all the social media channels. …
If you’re new to PR, you’ll be forgiven for thinking that public relations and marketing are the same thing. Like dinner and supper, a lot of people think the words are interchangeable. But the two concepts are different. Yes, they’re both about influencing opinion, but that’s where the similarity ends.
Let’s look at how PR differs from marketing and examine some public relations in marketing examples that you can use as inspiration for your next campaign.
To answer the question, let’s look at a definition of marketing.
Investopedia defines marketing as ‘activities a company undertakes to promote the buying or…
A straight-talking, hardworking ex-senior journo turned PR pro with 25 years in the business, a book full of contacts, and a nose for a story.