The Red Bull Stratos Space Jump. WWF’s Earth Hour. Dove’s Campaign for Real Beauty. Just three examples of PR stunts done right. In each case, they got people talking and generated huge amounts of publicity for the brands behind them.

It may not be the newest PR tactic on the block, but the humble PR stunt is still one of the most effective ways to capture public and media attention. However, pulling one off is harder than you think. If you’re not on the ball, your stunt could end up falling flat.

This post looks at the definition of a…

Jill Kent aka PR Superstar

A straight-talking, hardworking ex-senior journo turned PR pro with 25 years in the business, a book full of contacts, and a nose for a story.

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