Zombies. Ghosts. Axe-murderers. In-laws. They’re all scary, but for many people, none of them are as scary as making a speech in front of a bunch of strangers. In fact, the fear of public speaking, also known as glossophobia, is one of the most common phobias. Close to 80% of us fear it to some degree, according to a 2013 Dovepress study.

Glossophobia (noun)
glos·​so·​pho·​bia | \ ˌglä-sō-ˈfō-bē-ə , ˌglȯ- \
fear of public speaking

In this guide, we’ll look at how to get over the fear of public speaking and keep your audience on tenterhooks from start to finish.

Overcoming the fear of public speaking

Want to generate the kind of PR that most brands only dream of? Pay attention to Nike.

When you think of Nike and PR, you probably think of American Football player Colin Kaepernick. After all, his ‘Just Do It’ ad with Nike is one of the most talked-about campaigns in recent history.

But for Nike, public relations goes way beyond their partnership with the former NFL quarterback. They invest heavily in PR: over a billion and a half dollars every year, according to database company Statista. In comparison, very little goes towards making its shoes. …

What’s the first thing you do before meeting a potential business associate? Google them? Or check out their LinkedIn profile or other social media pages? The likelihood is you do all of the above, and more.

Guess what? That’s exactly what they do before meeting you, too, which is why it’s so important you manage your online reputation.

Online reputation management is key to getting ahead in the business world. Here’s how to keep your reputation squeaky clean.

But what is online reputation management?

You’ve got a fancy website, a great blog and profiles on all the social media channels. …

If you’re new to PR, you’ll be forgiven for thinking that public relations and marketing are the same thing. Like dinner and supper, a lot of people think the words are interchangeable. But the two concepts are different. Yes, they’re both about influencing opinion, but that’s where the similarity ends.

Let’s look at how PR differs from marketing and examine some public relations in marketing examples that you can use as inspiration for your next campaign.

Marketing vs public relations — aren’t they the same?

To answer the question, let’s look at a definition of marketing.

Investopedia defines marketing as ‘activities a company undertakes to promote the buying or…

It’s like watching a train wreck — horrible, but you just can’t look away.

I’m talking, of course, about interviews gone wrong. Maybe the CEO dodged too many questions, came off as shady, or forgot the name of his own company. Despite the damage these incidents can do to a company’s reputation, they happen far more frequently than they should. Why? Because most spokespeople go into interviews without any media training.

You’re a busy entrepreneur, owner of a start-up, or head of a stock market listed company. Public relations, media training and general wordsmithery are probably not your highest priority…

When it comes to public speaking, TED Talks are right up there as some of the most exciting presentations to watch.

But did you know that glossophobia, the fear of public speaking, is one of the most common phobias out there? According to The National Institute of Mental Health, it makes nearly 75% of us quake in our boots. Despite the terror, many of us will have to give a presentation at some point in our lives, whether it’s to investors, staff, or the media. You can’t hide from it — and it’s a key aspect of public relations.


A successful entrepreneur once said, ‘it takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.’ How true this is. Just ask BP, Ratners or Volkswagen. All three brands suffered serious reputational damage, losing customers, respect, and precious profit, because they neglected to invest in reputation management.

If you want to build a strong and reputable brand, you need to understand the concept of corporate reputation management: what it is, why it matters and how it can help keep your image squeaky-clean.

So, what is reputation management and why does it matter?

Reputation management, also known as brand…

So let’s talk about internal communications and how it fits into public relations. British entrepreneur Sir Richard Branson once said, ‘clients do not come first. Employees come first. If you take care of your employees, they’ll take care of the clients.’

This may go against everything you were ever taught about putting the ‘customer first’. But his advice is spot on. Think about it. Your employees are on the front line, interacting with customers and representing your brand. If they’re not happy, your customers won’t be happy. Neither will your bottom line.

So, how do you make your workforce happy…

What is a brand communication strategy and why do you need one?

A brand communication strategy is the process of achieving your objectives through communication. It includes the message: what needs to be said; the medium: using the most appropriate channels to convey the message; and the target: identifying and understanding your key audience.

The importance of brand communication

Whether you’re a start-up or multinational, good communication is essential for any organisation and key to running a successful business. If customers like the way a brand communicates with them, they’re much more likely to purchase its products or services.

The good news? It’s now easier than ever for organisations to communicate with their audiences. Social media channels…

So how does Apple use public relations? Whether it’s launching the latest iPhone, iWatch, or iPad, Apple certainly knows how to create a buzz. While other companies fight for attention, the technology giant effortlessly dominates the media, not to mention the hearts and minds of customers, every time they launch a new product. What’s their secret? Three words: Genius public relations.

Dissecting the Apple public relations strategy

The tech behemoth has built a loyal fanbase by creating innovative, high-quality products over the years.

But they’re also absolute masters of innovative marketing and PR tactics. It could be said that Apple’s public relations strategy is unusual. But…

Jill Kent aka PR Superstar

A straight-talking, hardworking ex-senior journo turned PR pro with 25 years in the business, a book full of contacts, and a nose for a story.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store