May 12Track Record: A Journey Through London Underground PRSo how has the London Underground PR team used public relations over the years? First, a bit of history. The iconic London Underground is almost 160 years old and still chugging along strong, albeit with some bits that don’t work like they used to. The world’s first underground passenger railway…London Underground10 min read
Apr 28Learn About Public Relations OnlineIf you’re thinking about a career change and you’re creative, a great communicator, detail focused, and you love writing, why not choose PR? It’s a great job and PR professionals are in demand. What’s more, the industry is set to experience continued growth over the coming years. …Pr9 min read
Mar 26How to Use Video for Public RelationsVideo may have killed the radio star, but nothing is knocking video off its perch anytime soon. The medium is more prominent than ever. For example, Facebook Watch receives 1.25 …Video10 min read
Mar 12ASOS PR: How the Online Brand Boosted its Reputation and ProfitsAh, ASOS. With more than 850 brands under its belt, the clothing brand has risen to the top of the fast fashion food chain in recent years. There’s nothing quite like scrolling through its endless pages of cheap and cheerful oversized jumpers and figure-hugging dresses and throwing bargain items into…Asos9 min read
Feb 26Paul McCartney PR: Stories to (Twist and) Shout AboutSir Paul McCartney is no stranger to the media. After all, the Liverpudlian born singer-songwriter is one quarter of (arguably) the biggest and most influential rock n’ roll bands of all time. But while the Beatles shot him to stardom and made him a household name, they split up over…Pr10 min read
Feb 16Six Valentine’s Day PR Campaigns to Get You in the MoodWhether you love it or hate it, Valentine’s Day has come round again. It’s that time of the year when supermarket shelves groan with heart-shaped chocolate boxes, restaurants and florists hike their prices, and jewellers extend their opening hours. But it’s not just high street retailers that benefit. Each year…Valentines Day9 min read
Jan 28How Royal Mail PR Delivers the GoodsWhere would we be without the Royal Mail? Providing a universal postal service to more than 29 million addresses since 1516, the iconic brand is as deeply ingrained in British culture as tea and scones. However, it’s been a tough few years for the group. Not only has is had…Pr9 min read
Jan 16Boohoo: PR Pioneers and Scandal SurvivorsWhat do you think of when you hear Boohoo? An ugly cry? Or do you think of cheap slinky party dresses, bargain basics, and more filter-faced influencers than you can shake a discount code at? Because that’s the one we’re talking about. Since 2006, Boohoo has been taking over the…Boohoo10 min read
Dec 30, 2021Why NHS PR is Critical to its SurvivalThe British public has a curious relationship with the National Health Service (NHS). We view it a bit like a wayward family member: We’re proud of it, we’re grateful for it, but there’s an undercurrent of concern that it won’t be there for us when we need it. This stance…Nhs9 min read
Dec 10, 2021Six Cracking Christmas PR CampaignsWith Halloween and Bonfire Night out of the way, we’re gearing up for Christmas. And the same goes for the retailers. …Christmas9 min read