Ambitious, disruptive, successful. If one company represents the modern tech start-up, it has to be Uber. But it hasn’t been an easy ride for the world’s largest ‘mobility as a service provider’ famous for its ride-hailing taxi app.

Let’s take a look at some Uber PR successes and failures, and…

When you hear the words ‘chicken’ and ‘fast food,’ one brand likely springs to mind. We’re talking, of course, about Kentucky Fried Chicken now known as KFC.

Thanks to its secret recipe of eleven herbs and spices, and being one of the first fast food brands to embrace restaurant franchising…

Jill Kent aka PR Superstar

A straight-talking, hardworking ex-senior journo turned PR pro with 25 years in the business, a book full of contacts, and a nose for a story.

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