1 day agoFacebook PR: The Highs and Lows of a Social Media GiantLet’s talk about Facebook and more specifically Facebook PR. What started out as a social network for students at Harvard University has transformed into one of the ‘Big Five’ technology companies, alongside Apple, Alphabet (Google), Amazon and Microsoft.Businesses …Pr10 min readPr10 min read
May 27Prince Harry PR: The Ups and Downs of Royal LifeLet’s talk about Prince Harry PR. The Prince, of course, is no stranger to press coverage. Or controversy. Over the years his (many) drunken antics, drug taking, racist slurs, and scraps with photographers have made front page news. …Pr9 min readPr9 min read
May 13Why the BBC Radio 4 Today Programme is the UK’s Most Influential News ShowAs BBC Radio 4’s flagship early morning news and current affairs show, the Today Programme has been delivering global news and hard-hitting interviews to listeners for more than 60 years. Widely regarded as the UK’s most influential news programme, the BBC Radio 4 Today Programme is known for delivering intelligent…BBC10 min readBBC10 min read
Apr 26The Impact of AI in Public RelationsWhat’s the impact of AI in public relations? Until quite recently, it seemed artificial intelligence was a concept that only existed in science fiction. Today, AI is everywhere. We rely on it to do everything from internet banking to checking the weather on Google. It’s transforming businesses as it enables…Pr10 min readPr10 min read
Apr 7Who Says Print is Dead?Is print dead? Well, the rise of digital media and technology has certainly transformed the way we consume news. We no longer need to wait for the morning paper to find out what’s happening in the world. Thanks to the likes of social media, YouTube, and news aggregators from tech…Pr9 min readPr9 min read
Mar 31Wikipedia PR: How to Use PR to Get a Wiki PageGoogle any actor, musician, renowned business owner or minor celebrity, and among the top results on the SERP, you’ll find their Wikipedia page. …Wiki9 min readWiki9 min read
Mar 10Online Reputation Management. What is it? And Why is it Important?So why is online reputation management so important? Think about it. What’s the first thing you do before meeting a potential employee, supplier, or business associate? Google them? Check out their LinkedIn profile? Scrutinise their Facebook, Twitter and Insta accounts? The likelihood is you do all the above, and more. …Pr10 min readPr10 min read
Mar 1Lights, Camera, Record: How to be Seen and Heard with Broadcast PRWhy is broadcast PR activity so important? Well, nothing beats the thrill of getting your brand on TV or radio. Whether it’s a national radio station or a prime time news show, having your story shared by a leading broadcaster to an audience of millions is guaranteed to give you…Pr10 min readPr10 min read
Feb 9How to use PR for Instagram VerificationHave you ever been scrolling through your Instagram feed and found yourself longing after one of those pretty blue ticks like the ones Nike, Disney and ITV have? For the unfamiliar, the coveted blue tick (or checkmark) tells the platform’s 1.44 …Instagram10 min readInstagram10 min read
Jan 26PR and Reputation Management: How to Build and Maintain your Brand Reputation with Public Relations‘It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.’ That’s a famous quote by American entrepreneur, Warren Buffet. …Reputation Management10 min readReputation Management10 min read