Amazon Public Relations: How the World’s Biggest Marketplace Built its Audience

Changing the game: Amazon’s image as an innovator

No fly zone

Taking the pee? Amazon has a sordid PR crisis

Putting the public in public relations

Amazon’s warehouse tours: good for PR?

Reaching the next Amazon customer

Going on the offensive: is aggressive PR the right move?

Does throwing out the rulebook work?

Using Amazon to boost your own PR

  • People go there primed to buy. Every impression you get on Amazon is from someone actively looking to purchase.
  • It comes with the standby of community engagement (reviews, ratings and comment sections,) built-in. It’s therefore incredibly easy to reach out to your community.
  • It’s fast. You don’t need to spend time or money investing in an SEO strategy — Amazon’s search feature takes care of most of it for you.

Okay, but how do you use Amazon most effectively?

Get in touch

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A straight-talking, hardworking ex-senior journo turned PR pro with 25 years in the business, a book full of contacts, and a nose for a story.

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Jill Kent aka PR Superstar

Jill Kent aka PR Superstar

A straight-talking, hardworking ex-senior journo turned PR pro with 25 years in the business, a book full of contacts, and a nose for a story.

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