Amazon Public Relations: How the World’s Biggest Marketplace Built its Audience

Changing the game: Amazon’s image as an innovator

No fly zone

Taking the pee? Amazon has a sordid PR crisis

Putting the public in public relations

Amazon’s warehouse tours: good for PR?

Reaching the next Amazon customer

Going on the offensive: is aggressive PR the right move?

Does throwing out the rulebook work?

Using Amazon to boost your own PR

  • People go there primed to buy. Every impression you get on Amazon is from someone actively looking to purchase.
  • It comes with the standby of community engagement (reviews, ratings and comment sections,) built-in. It’s therefore incredibly easy to reach out to your community.
  • It’s fast. You don’t need to spend time or money investing in an SEO strategy — Amazon’s search feature takes care of most of it for you.

Okay, but how do you use Amazon most effectively?

Get in touch

--

--

--

A straight-talking, hardworking ex-senior journo turned PR pro with 25 years in the business, a book full of contacts, and a nose for a story.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

GDPR: What it Means for Google Analytics & Online Marketing

5b026697ab96f7.06601047.jpg

Leverage Your Follower Count for Extra Income

Announcing The VIMworld Community Discord Server Launch Event & AMA!

Bluehost vs Hostinger: What Experts Recommend?

What You Need to Know About Facebook’s Paid Online Events

The 5 Benefits of Programmatic Advertising | Page Optimum

PEERCLICK : 7 Simple Steps to Optimize Your Affiliate Campaigns

Do SmartBug’s Marketing Services Fit My Manufacturing Company?

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Jill Kent aka PR Superstar

Jill Kent aka PR Superstar

A straight-talking, hardworking ex-senior journo turned PR pro with 25 years in the business, a book full of contacts, and a nose for a story.

More from Medium

Creation: The Art of Gaming

Confessions of a (former) social media manager

Social Media Growth — My Way Or High Way!

How to charge more for social media designs