How to Make PR Work for Your Luxury Brand

The power of luxury brand PR

Tell your brand story

Burberry and Chanel

Use endorsements

What luxury brands are getting celebrity endorsements right?

Build a community though social media

Balmain and Fendi

Chanel and Valentino

Work with influencers

Fashion bloggers

Instagram travellers

Create exclusivity

Hermes

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A straight-talking, hardworking ex-senior journo turned PR pro with 25 years in the business, a book full of contacts, and a nose for a story.

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Jill Kent aka PR Superstar

Jill Kent aka PR Superstar

A straight-talking, hardworking ex-senior journo turned PR pro with 25 years in the business, a book full of contacts, and a nose for a story.

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