How to Use Video for Public Relations

  • What PR video is
  • Why video marketing is important for public relations
  • How you can use video in your PR campaigns
  • Examples of good video public relations

What is Video PR?

Why is Video Marketing Important for Public Relations?

  • Tweets with video receive 10x more engagement than those without
  • LinkedIn users are 20x more likely to share a video than any other form of content
  • Videos receive twice as much engagement as any other type of post on Instagram

Using Video in Your PR Campaigns

1. Use video to demo your product

Best Video for PR re: Product Demonstrations

PR Takeaway

2. Case studies and testimonials in motion

Best Video for PR re: Testimonials

PR Takeaway

3. Take advantage of live stream video

Best Video for PR re: Live Streaming

PR Takeaway

4. Promote your Corporate Social Responsibility (CSR) efforts

Best Video for PR re: CSR Video

PR Takeaway

5. Use video to manage your crisis communications

Best Video for PR re: Crisis Comms

PR Takeaway

Video PR Services for You

  • Video is the preferred content format for consumers
  • Video watch time on social media is growing exponentially
  • The popularity of video content with internet users is not dwindling
  • Video is an effective PR tool
  • Live streaming is good for business
  • The opportunities for video in public relations are many
  • Video content allows for much more creativity in public relations campaigns.

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A straight-talking, hardworking ex-senior journo turned PR pro with 25 years in the business, a book full of contacts, and a nose for a story.

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Jill Kent aka PR Superstar

Jill Kent aka PR Superstar

A straight-talking, hardworking ex-senior journo turned PR pro with 25 years in the business, a book full of contacts, and a nose for a story.

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