Netflix PR: How the Streaming War Was Won

Netflix uses creative partnerships to engage fans

Netflix brand ambassadors

Netflix uses comedy to turn potential setbacks into ace PR

The Censor’s Cut

  • It played on Netflix’s image as tongue-in-cheek rebels who were willing to push the envelope.
  • The trailer was simple but visually distinctive. Hearing someone else discuss it wouldn’t be satisfying, and it pushed people to watch it themselves.
  • Netflix could position themselves against things nobody likes, such as censorship and government interference, without it seeming phony.

Netflix embraces memes like ‘Netflix and chill’ to broaden its reach

Hitachi’s Magic Wand

Netflix handles a PR crisis well…

…except when they don’t

Qwikster cancelled

  • Timing is everything. It doesn’t matter if your great idea will revolutionise your business if your audience won’t keep up with you. Netflix should’ve waited a year.
  • Keep things simple. Splitting half of their business into Qwikster was always going to be unpopular, because Netflix’s key selling points were simplicity and convenience.
  • Do your due diligence. Netflix should’ve snapped up @Qwikster accounts across the net before making any big announcements.

Final word on Netflix PR

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A straight-talking, hardworking ex-senior journo turned PR pro with 25 years in the business, a book full of contacts, and a nose for a story.

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Jill Kent aka PR Superstar

Jill Kent aka PR Superstar

A straight-talking, hardworking ex-senior journo turned PR pro with 25 years in the business, a book full of contacts, and a nose for a story.

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