Online Reputation Management. What is it? And Why is it important?

But what is online reputation management?

Why is online reputation management important?

Five top tips for online reputation management

1. Keep track of your reputation

2. Get busy spreading content

  • Are you talking like an expert? Will the average reader trust that you know what you’re talking about?
  • Does your content feel genuine, or like one big ad? People can see through marketing jargon, so be authentic.
  • Sites with organic connections to other pages get more hits on search engines. Start the ball rolling by linking to other pages.
  • Clear, accessible writing. Use an online tool like Grammarly to make sure your writing is clear, on topic and jargon-free.

3. Set rules for how you engage with customers

4. Prepare for a crisis well in advance

5. When all else fails, call in the experts

Top online reputation management tools

Google Alerts

GatherUp

Hootsuite

The Final Word

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A straight-talking, hardworking ex-senior journo turned PR pro with 25 years in the business, a book full of contacts, and a nose for a story.

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Jill Kent aka PR Superstar

Jill Kent aka PR Superstar

A straight-talking, hardworking ex-senior journo turned PR pro with 25 years in the business, a book full of contacts, and a nose for a story.

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