Paul McCartney PR: Stories to (Twist and) Shout About

Paul McCartney PR 1: ‘It wasn’t me’

Getting ahead of the headlines

PR Takeaway

Paul McCartney PR 2: Help! From the modern celebs

Time waits for no man

Ticket to ride

PR Takeaway

Paul McCartney PR event 3: Kanye hear me out there?

Get by with a little help from my friends

PR Takeaway

A hard day’s night

The long and winding road

Let it be … or not

PR Takeaway

  • Respond quickly: It’s important to get your position on the issue understood immediately. If you don’t, you’ll open your brand up to criticism and more misinformation.
  • Don’t be defensive: Coming off as defensive is not going to do you any favours. Keep emotion out of your response by focusing on the facts.
  • Highlight the positives: Your best bet is to fight fire with fire by reinforcing your brand values, and reminding consumers what you stand for, and what you don’t stand for.

With love from me to you

  • He knows how to tell a story and work the narrative to his advantage
  • He’s not afraid to take risks and try new things
  • He’s open to collaboration
  • He tackles adversity with dignity and a cool head

Connect with PR Superstar

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A straight-talking, hardworking ex-senior journo turned PR pro with 25 years in the business, a book full of contacts, and a nose for a story.

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Jill Kent aka PR Superstar

Jill Kent aka PR Superstar

A straight-talking, hardworking ex-senior journo turned PR pro with 25 years in the business, a book full of contacts, and a nose for a story.

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