Six Cracking Christmas PR Campaigns

John Lewis: The Unexpected Guest

Skye fall

Above + Beyond: Virtual Log Fire

  1. It couldn’t be easier for people to donate. All they have to do is watch the video. This takes the complexity and stress out of the traditional ask. And it gives people a warm tingly feeling for giving back, without having to do more than stare at a screen.
  2. This fundraising initiative is original and altruistic. And it’s put Above+Beyond on the public’s radar and garnered them kudos and column inches in the media.
  3. Google AdSense is a commercial advertising tool. So turning it into something positive is also great PR for Google. Everyone’s a winner.

ALDI: A Christmas Carrot

Neighbourly behaviour

Branston Pickle: International Pickle Post

International pickle post

DUNELM: #DeliverJoy

Influencer influence

Coca-Cola

Capture the magic of Christmas

Pull on those heart strings

Partner up & give back

Give stuff away

Partner with influencers

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A straight-talking, hardworking ex-senior journo turned PR pro with 25 years in the business, a book full of contacts, and a nose for a story.

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Jill Kent aka PR Superstar

Jill Kent aka PR Superstar

A straight-talking, hardworking ex-senior journo turned PR pro with 25 years in the business, a book full of contacts, and a nose for a story.

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