Uber PR: Why it’s Not Been an Easy Ride

Uber PR Crisis 1: Uber loses its licence to operate in London

Clever crisis response

PR tip #1: an immediate response is key

Uber PR Crisis 2: Uber employees around the world go on strike

@YayneAbeba / Twitter

Contractors not employees

PR tip #2: don’t get audience tunnel-vision

So how can you engage employees and make them feel valued?

The power of social media: Uber public relations online

Uber YouTube — a missed opportunity?

  • Uber uploads a lot of content — several videos a week.
  • The content isn’t very interesting. Should we care about a hub opening in Lisbon?
  • The view counts fluctuate wildly. One video gets 1.5k views, and the next gets 647k.

How can Uber improve their crisis comms?

PR tip #3: don’t neglect digital PR

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A straight-talking, hardworking ex-senior journo turned PR pro with 25 years in the business, a book full of contacts, and a nose for a story.

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Jill Kent aka PR Superstar

Jill Kent aka PR Superstar

A straight-talking, hardworking ex-senior journo turned PR pro with 25 years in the business, a book full of contacts, and a nose for a story.

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