What are PR Stunts, Anyway?

PR stunt: Meaning

  • Need to be interesting, strange or original. In other words, not ‘business as usual’
  • Are short or one-off events, not long-term campaigns
  • Rely on viral marketing, where people share footage of the stunt to their friends, resulting in exponential reach. For more on making viral content, read: How to Make Your Content ‘Go Viral’

Why are PR stunts good for publicity?

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PR stunts are an opportunity to differentiate your brand by highlighting your brand values

PR stunts can offer a great return-on-investment

Engineering your own PR stunt: ideas and examples

When things go wrong: PR stunt examples

Not putting your money where your mouth is

Failing to read the room

Just being plain ridiculous

Five Best PR Stunt Examples from the Last Decade

Elon Musk goes up, up and away with SpaceX

Range Rover’s PR stunt that tricked everyone

Taylor Swift’s feud with Apple. A PR stunt?

Burger King clowns McDonald’s with ‘Escape the Clown’

Greggs’ vegan sausage roll

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A straight-talking, hardworking ex-senior journo turned PR pro with 25 years in the business, a book full of contacts, and a nose for a story.

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Jill Kent aka PR Superstar

Jill Kent aka PR Superstar

A straight-talking, hardworking ex-senior journo turned PR pro with 25 years in the business, a book full of contacts, and a nose for a story.

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What kind of value are you creating?

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