Why is Public Relations Important?

What is public relations?

Why public relations matters

The real-world importance of public relations

Examples of why public relations is important

Greggs and the vegan sausage roll

  • PR helps you engage directly with your fans
  • It can convert neutral onlookers into fans
  • And it helps you to respond to criticism and turn it to your advantage

Nike and Colin Kaepernick

Boeing airlines

When it comes to public relations should you choose in-house or outsource?

  • A complete focus on you and your business
  • Full understanding of how you work
  • A vested interest in your success as you pay their wages
  • More varied experience across different companies/sectors
  • Lower cost as you only hire when you have something to say
  • More resources and connections

Why you need public relations

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A straight-talking, hardworking ex-senior journo turned PR pro with 25 years in the business, a book full of contacts, and a nose for a story.

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Jill Kent aka PR Superstar

Jill Kent aka PR Superstar

A straight-talking, hardworking ex-senior journo turned PR pro with 25 years in the business, a book full of contacts, and a nose for a story.

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