Why NHS PR is Critical to its Survival

Negative NHS PR: The tragic case of Charlie Gard

High Court ruling

US involvement

The PR lesson:

Positive NHS PR: The Henry Delaney case

The PR lesson:

Negative NHS PR: The WannaCry cyberattack

Operation Crisis Comms

The PR lesson:

Positive NHS PR: COVID-19

Rainbow posters

The PR lesson:

Enlist an expert publicist

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A straight-talking, hardworking ex-senior journo turned PR pro with 25 years in the business, a book full of contacts, and a nose for a story.

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Jill Kent aka PR Superstar

Jill Kent aka PR Superstar

A straight-talking, hardworking ex-senior journo turned PR pro with 25 years in the business, a book full of contacts, and a nose for a story.

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